How did Apple rise through the ranks to become the world’s most profitable tech company? As it turns out, good timing and shrewd planning have played as much of a role as innovative thinking for the Silicon Valley juggernaut.
For example, take the first MP3 player — MPMan, produced by South Korea-based SaeHan Information Systems. MPMan appeared in 1998, three years before the first iPods were released. As the original pioneer of portable MP3 player technology, SaeHan spent a good deal of time in court negotiating terms of use with various record companies. By 2001, a clear legal precedent was set for MP3 access — allowing Apple to focus less on courtroom proceedings and more on cutting-edge marketing campaigns for their new product. .......
For example, take the first MP3 player — MPMan, produced by South Korea-based SaeHan Information Systems. MPMan appeared in 1998, three years before the first iPods were released. As the original pioneer of portable MP3 player technology, SaeHan spent a good deal of time in court negotiating terms of use with various record companies. By 2001, a clear legal precedent was set for MP3 access — allowing Apple to focus less on courtroom proceedings and more on cutting-edge marketing campaigns for their new product. .......
